Kimberly in ripped jeans and a pink shirt sitting cross-legged, typing on a laptop
a whimsical illustration of a pastel blue book with a teacup and two macarons on top of it, the spine says "the sweet spot"

The Sweet Spot

The newsletter for creatives who know connection is your best business investment.

Once a week, you’ll get a dash of storytelling, a pinch of problem-solving, and a bite-sized action step to help you deepen your connections and grow your business.

Kimberly sitting on a white couch with a pink throw blanket, smiling and drinking tea
a whimsical illustration of a stack of pastel pink, green, and blue macarons
a whimsical illustration of a tea sachet with flowers inside it

We’ll chat about things like…

  • branding + creative strategy
  • building genuine relationships
  • practical accessibility tips + tools
  • ethical, ick-free marketing
  • working with fluctuating capacity
  • building a business that feels good to exist in

Plus you’ll get a brand-building action step to help you find your sweet spot.

What my readers are saying…

“I have to say, your newsletter is one of my absolute favourites. I read all of them.”

“I’ve been following you for a bit and I am such an accessibility girly it makes my heart so happy to see you talking about it so much, you’re slaying”

“I love that you included the info on how this connects to canva because so many people don’t realize just how useful an SVG is, but especially if they tend to use canva a lot ”

“I was happy to see your name pop into my inbox this morning! I just wanted to thank you for the copyright notice reminder! So appreciated 🙏”

“Just a note to say I always love reading your emails, they come at the perfect time with the right message 😊”

“I love this clause!! Such a good idea to protect yourself this way. Thank you for sharing 🫶”

a whimsical illustration of a decorate pink and white teapot with steam coming from the spout
a whimsical illustration of a slice of strawberry shortcake on a plate

Subscribers also get access to my free accessible color guide!

When your brand is accessible, it’s easier for your dream clients to say yes.

That’s why I created this guide, to show you how to build a color palette that’s accessible, whether you’ve got brand colors or are starting from scratch!

sign up to get the guide
Kimberly sitting on a couch and smiling with her head propped on her hand
a whimsical illustration of a decorative mug with flowers growing in it

HEY, I’M KIMBERLY!

Brand designer, creative strategist, and visual storyteller.

And if we’re going by what my readers say, I’m a pretty good newsletter storyteller, too. There are few things I love more than getting a reply from a reader when something I shared resonates with them. That’s mainly ‘cause I believe the best path to creating a business you love working on and in is through building genuine connections with your audience. In The Sweet Spot, we talk about how you can shape that path for yourself. I share practical tips, tools, and steps you can take to get the right people through the metaphorical door. If that sounds good to you, there’s only one thing left to do. Seeya in your inbox?