Connection-focused branding that attracts your best-fit clients
Don’t let branding that feels “meh” hold you back.
So is your brand working for you, even when you’re not around?
The right visuals and strategy help you show up with confidence so you can attract your best-fit clients, even while you’re offline.
Fully custom brand suite
A complete brand identity experience for creative pros who know that connection is your best business investment.
If you want the full world-building experience, this is it. We’ll expand your brand universe with visual anchors that are beautiful and accessible, crafted around your unique story, to attract your dreamiest clients.
What’s included:
- personalized brand strategy
- logo suite (primary, secondary, icon, + variations that fit your business)
- color family + type suite
- brand illustrations + patterns
- usage guide and cheat sheet so you get the most out of your branding
- launch graphics so you can show off your new branding right away
- your choice of custom assets for your brand’s ecosystem
- 1 month post-project support so you have me on speed dial while you implement
Starts at $4,000 | Ready for launch in 4–6 weeks!
I quote every project based on your specific needs, so your actual investment will reflect the scope of what we’re co-creating.
How the magic happens
Lemme grab my wand…
inquiry + chat
It all starts with you! You’ll fill out an application so I get an idea of your needs and where you’re at.
We’ll get on a quick, no-pressure call to get to know each other and chat about your project. If it’s a match, I’ll send you a contract and secure your spot on my calendar with a deposit.
brand exploration
Before I get to design, I’ll need to get a deeper understanding of your business. I’ll send you a lil homework in the form of a brand discovery questionnaire.
You can take your time filling it out and once you send it back to me, I’ll start digging through your answers.
strategy session
This is where we’ll go over everything you shared in the questionnaire and get clarity on anything that still feels fuzzy.
After that, I do my research and present you with the strategy and mood boards for the visual direction. You choose the one that we move forward with.
design + refine
This is where the design finally starts! I build out all the visuals based on the strategy and direction we agreed on.
I’ll present the logos, colors, type suite, illustrations, and patterns, and then we’ll refine everything until it feels right. You’re fully involved in the process so everything is created with intention.
assets + delivery
Once the core branding is approved, I’ll move onto creating your custom brand assets, guidelines, and getting all your files ready for handoff.
Once the remaining balance is paid, you get all your files, plus a few helpful tidbits from me, in an organized folder, so you’re ready to launch anytime. Cue the confetti!
ongoing support
I’m not going anywhere. For 30 days after we wrap up, you get me in your back pocket to help guide you through implementing your new branding.
You can reach out to me anytime for support, feedback, or just to chat about how things are going. And even after that, I’m just an email away if you need me.
“I read recently that ‘good branding can’t save a bad idea, but bad branding can definitely kill a good one.’ Going through this process has realistically saved my idea from being dead on arrival.”
QUINN
CEO & Founder of Sprout Together
Let’s talk strategy
My FLOW method for creating your most-you brand strategy
This is my special sauce for building an immersive brand world that your people can’t stop gushing about.
Using my FLOW method, we dive deep into your story so we can ground your visual identity in what makes your business magical.
We uncover your brand’s voice and your unique point of view—aka the stuff that connects you with your dream clients.
You step away with more than just visuals. You get a detailed strategy to help you build real connections and show up with confidence. All in a way that feels good for you and your brain.
Let’s break it down.
Foundations
First, we dig into your backstory, the foundation for your business.
We excavate things like your goals, your mission, your vision for your industry, your beliefs and values—all the juicy lil nuggets that make up your brand’s story.
Learning
After that, I learn as much as I can about your industry and community, including your companions and competitors, ideal clients, connection points, strengths, and opportunities.
This helps me develop a detailed strategy by marrying what you’ve shared with what your audience needs.
Organizing
Decision making time! I use these insights to develop things like your brand’s personality, POV, value proposition, messaging, tone, and concepts for the visual direction.
This is what shapes your branding before I even start designing. Everything gets organized into a detailed presentation so you can feel confident making your decision.
World-building
The last step is the real magic: translating it into design.
I develop a fully custom visual identity based on the direction you chose, complete with supporting assets (like templates or business cards) that’ll make your brand world immersive, memorable, and fun.
This method is how we build an ecosystem that expands with you, by weaving your unique story into your visual identity, so your clients are excited to step into the world you’ve created, and you feel good living in it.
When your business feels good to exist in, it’s easy to find your flow.
Need a website, too?
No more awkward pause when someone asks for your website, no more “I’m still updating it!” when you send your link, and definitely no more late night DIY-ing when you’d rather be doing literally anything else.
Let your website do the heavy lifting for you.
You get:
- custom WordPress website*
- custom favicon + setup
- accessibility compliance
- basic SEO best practices
- 1 month post-project support
*up to 6 pages
Vibe check time!
We’ll be a perfect fit if you…
- want your everyday life to feel good with a business that you actually enjoy working on and in
- love a little bit of whimsy and healthy dose of color (beige has its place, but that place is not here)
- want good design that doesn’t compromise on quality or accessibility, ‘cause there’s always room for both
- believe branding and marketing can (and should) be honest, ethical, and ick-free
- are a kind and conscious human who stands for humans rights for all and want to work with someone who does the same
- believe the best path to having a feel-good business is through building genuine connections with your audience
- are a neurodivergent or low-energy business owner who wants to work with someone who understands your fluctuating capacity
“It has made me more confident to show up as an expert and attract the right clients for my business!”
“She captured my brand so easily and quickly! Seeing the finished branding is top of the list, but I enjoyed the brand strategy process of identifying who my ideal client is, my branding goals and the new direction. She made the process very easy and pleasant.
She walked me through how to implement my new branding and that was super helpful. If you’re considering working with Kimberly, do it! You will feel comfortable and inspired throughout the entire process!”
CHRISTINA
Founder of Christina Jones Studio
Any questions?
I’ve got answers!
Do you use AI in your work?
The short answer is no, I don’t use AI for any part of my process. Everything I create, from first concept to final deliverables, is all 100% made by me.
Check out my AI Policy for more info.
Do I need to have everything figured out before booking?
Nope! Actually, most of my clients don’t have it all figured out before booking. That’s why you came to me, right? Every project starts with strategy, so we’ll figure out all the juicy details before I even start designing.
What’s the investment for your branding package?
My branding package starts at $4000. That said, I quote every project based on your specific needs, so your actual investment will reflect the scope of what we’re co-creating.
If it feels like all the stars are aligning for us, but the only barrier to working with me is cost, please let me know. I offer payment plans, sliding scale options, and low-cost design services for under-resourced creatives when I’m able to.
Do you offer payment plans?
If you need something different, I’m happy to work with you.
What happens after I inquire?
I’ll get back to you within 2 business days to get some more info and make sure we’re a good fit. From there, we can jump on a quick call to chat or if you’re ready to book, I’ll send over a contract and we can get your project on my calendar.
I have a project! How soon should I inquire?
I tend to book projects 1-2 months in advance, so it’s best to reach out as soon as you know you’re ready to book.
It’s just me in the studio, no outsourcing, no team of designers, just me, fully hands on with your project. That means I can only take a limited number of projects to ensure my clients get my full attention.
What kind of custom brand assets are included?
The answer actually depends on your business needs, and this is something we’ll chat through so I can give you an accurate quote.
Some examples of brand assets you could add on include social media templates, newsletter or email templates, business cards, digital guides, lead magnets, postcards, packaging, web design, basically anything you can dream up.
We’ll build your project around what you need, so you get to choose as many or as few as you’d like!
Can you design just a logo for me?
No, I don’t offer logo design as a standalone service. I could, but I’d be doing you a huge disservice.
Your brand is so much more than just a logo and if that’s all I give you, you won’t have the strategy and cohesive visual identity that’s necessary for building trust and recognition with your dream clients.
Do you design websites?
I do! If you’re interested in collabing on a website project, reach out so we can chat about it.
My preferred platform is WordPress, but if you have something else in mind, drop it in a message and I’ll let you know if it’s something I can help with.
How many projects do you work on at once?
I only accept one branding client and one retainer client at a time. That means I’m never working on multiple branding projects at once.
This lets me pour my energy into you and your project without any distractions, so you get ultra-personalized attention and I get to honor my capacity. Win-win!
BTW… if we’ve worked together before, you get access to client-exclusive retainer packages so you can have what you need, when you need it. Inquire for a custom quote.
Everything your brand needs, right here.
You’re here ‘cause your brand is feeling “blah.” I’m here to help you feel good showing up.
Whether it’s the feeling of dread when someone asks for your business card or the DIY design that just isn’t clicking anymore, we’ll tackle it together.
Investment: $4,000
Ready for launch in 4–6 weeks!
Quoted based on your needs, payment plans available.
What you get:
- brand strategy session
- logo suite, font suite, + color family
- custom illustrations + patterns
- brand strategy document
- usage guide and cheat sheet
- ready-to-post launch graphics
- custom brand assets
- 1 month post-project support
“Kimberly took the time to understand my competitors and find a gap for me that I didn’t see myself!”
“If you’re considering working with Kimberly, I would tell you not to hesitate for one second. It wasn’t even just the final products. It was the energy she used to describe her processes!
This will help me connect with other working women who love a quirky, feminine, fun branding style. I love being able to work with another creative brain that I 100% trust!”
JACKIE
Founder of Jackie Watson Coaching
Let’s collab!
Ready to feel the magic of handing off your tangled ideas and getting back a strategy and visuals that help you show up proud and bring in your best-fit clients?
You’re in the right place. Fill out the form and I’ll pop into your inbox with a reply in 1-2 days.
I only take on a couple projects per quarter so you get my best energy and I get to honor my capacity. Win-win!
Got a different project in mind?
I get it, branding is only part of your business’ creative ecosystem. I also offer custom design so you can expand your brand world even more.