COME FIND YOUR SWEET SPOT
Get a weekly dose of inspo + a brand-building action step.
The Sweet Spot is a newsletter for people who love branding tips and business BTS as much as they love a good story—you get all that and then some when you sign up.
Plus, you get an action step created to help you find your sweet spot sent right to your inbox every week.

We’ll chat about things like…
personality-packed branding
marketing with fluctuating capacity
practical accessibility tips + tools
building a brand world that feels good
What my subscribers are saying…
“I have to say, your newsletter is one of my absolute favourites. I read all of them.”
“Just a note to say I always love reading your emails, they come at the perfect time with the right message 😊”
“The newsletter today was 👏👏👏👏👏”
“I was happy to see your name pop into my inbox this morning! I just wanted to thank you for the copyright notice reminder! So appreciated 🙏”

Hey, I’m Kimberly! Brand designer, creative strategist, visual storyteller (and pretty good newsletter storyteller).
The Sweet Spot is a place for us to hang out and gab about the realities of running a creative business, with a smidge of weird + whimsy, comfy rebellion, and big sister energy baked in.
I drop tips on branding, marketing, accessibility, + more—from the perspective of a low-energy entrepreneur.
If that sounds like your vibe, sign right up! I can’t wait to hang out in your inbox.

Hey, I'm Kimberly!
Tea-sipper, fantasy book nerd, cartoon enthusiast, brand designer + creative strategist.
This is an inclusive space for kind and conscious humans and brands. If you don’t support the rights of the Queer community and People of the Global Majority, this space isn’t for you.